THENEWPROJECT is an Atlanta based fashion brand redefining what it means to tailor, upcycle and design. Founded by Hateea in 2019, the brand treats alteration as an art form- mixing sustainability and individuality in every piece.
What started as a love for giving pre loved clothing new life has grown into a full creative studio - offering upcycled, 1 of 1 pieces alongside custom alterations and restyling services. Whether it's a simple hem or a couture level redesign - every piece is approached with intention, care, and creativity.